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Le Carrousel
To celebrate the opening of the new Ami Paris boutique at 96 rue de Turenne, Alexandre Mattiussi hid himself in 9 different locations around the iconic Marais district. Find them for a chance to win exceptional surprises.
AMI naugurates its newest flagship in Paris on February 18th, 2025: located at 96 Rue de Turenne, in the exclusive Marais neighborhood, it will become its largest store worldwide.
The Marais store, designed by Alexandre Mattiussi and the Parisian architect duo Olivier Marty and Karl Fournier from Studio KO, will revisit the true spirit of the architectural style distinctive of AMI’s whole global retail network.
« Inaugurating the new AMI flagship in my beloved Paris marks a special milestone for me. The city is not only AMI’s hometown, but also one of my main sources of inspiration. The opening strengthens our presence in the city.
The steady growth of AMI in the past few years made it necessary to have a larger space to welcome customers and friends from France and abroad. Opening this store, our largest in the world, is the crowning touch. Le Marais is one of the most sought-after areas in Paris: central, creative, exciting, it is a great place to visit and enjoy, for Parisians and visitors alike. »
Alexandre Mattiussi, AMI’s Founder & Creative Director
Designed to celebrate the opening of the new Marais boutique, the Midi Tote Bag modernity with minimalism.
Featuring double handles, it can be carried by hand or worn over the shoulder. The embossed tone-on-tone "AMI Alexandre Mattiussi" on the front adds a subtle yet distinctive signature, while the iconic Marais boutique address, "96 Rue de Turenne", is embossed on the back as a tribute to this new space.
Only available at the store Le Marais and on amiparis.com .
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